Jorden Hutchison, Principal

Jorden Hutchison, Principal

Jorden is a Vancouver-based communications professional who has spent more than a decade overseeing the media relations and marketing communications programs for top tourism, travel and lifestyle brands.

Jorden’s passion for hospitality and tourism was ignited as a child and young adult, when she had her first taste of flying fish in Barbados, road-tripped throughout B.C. with her father and went on a backpacking adventure through Southeast Asia. After pursuing an education in marketing communications and tourism, she spent several years working for leading hotel brands such as Fairmont Hotels & Resorts and Four Seasons. She then joined Tourism Vancouver in 2009 as a sales associate for the Travel Trade team, and shortly after was recruited to the Communications department where she oversaw the North American media relations portfolio for more than five years. During her time on the team, Jorden assisted with bringing over 400 print, broadcast and digital media to Vancouver annually, and planned and executed the media relations initiatives for a number of large-scale city events.

Over the past several years, Jorden’s extensive marketing communications and public relations experience has led her to oversee the PR initiatives for various world-class destinations, Indigenous communities, hotels and resorts, culinary and lifestyle brands – spanning Vancouver, Vancouver Island, Okanagan Valley, Kootenay Rockies, Northern BC and Mexico.

When she’s not working, Jorden can be found planning her next trip abroad, eating her way around the city, hiking one of Vancouver’s many trails or lounging on a sandy beach.


Lindsay Kelm, Senior Associate Okanagan

Lindsay Kelm, Senior Associate (Okanagan)

A seasoned marketing and communications professional, Lindsay has spent the past 15 years elevating the profile of top brands in the wine tourism industry.

Lindsay spent much of her career at the BC Wine Institute where she had the opportunity to work with more than 150 wineries across the province and share the unique stories behind the wines. During her time at the BCWI, Lindsay had the opportunity to work with top local, national and international wine media to generate coverage for the Wines of British Columbia. From her years in media relations, one thing remains constant, Lindsay still gets goosebumps when she sees the excitement and wonder in travellers’ eyes when they first experience the beauty and authenticity of our region.

 A very community-driven person, Lindsay enjoys collaborating with fellow locals and lends her expertise to several Boards and Committees throughout the Okanagan.

Outside of the office, Lindsay loves outdoor adventures (particularly in the summer), Sunday morning pancakes and a good family game night.